The best European digital project in internal communications is from Slovakia
More than 100 projects were qualified from national rounds into the European round and they competed in 14 categories. The winners of the Slovak round – the AICO Grand Prix 2014 organized by AICO – The Association for Internal Communications - were Allianz – Slovenská poisťovňa in the Online/Digital and DATALAN in Personal Communications category.
„It is a great success for Slovakia. It’s proof that there are companies here where internal communications is a strategic partner and its development is actively supported,“ says Martin Onofrej, the President of AICO and judge of the FEIEA Grand Prix. In the competition the judges assess innovation, creativity and effectivity, whereas the most points can be reached when the project is proven to have a positive effect on the company’s economic performance.
AllianzTV has been on the air for more than 7 years and compliments other tools of internal communications such as e-mails, newsletters or the intranet. In its existence, the project has won several awards, however this one is the most important of them all. „Our winning this competition means a lot to us. According to various surveys our internal TV is engaging and clear to our employees and we are happy that the European Federation of Associations for Internal Communications has noticed our work as well,“ says Katarína Schneiderová, Head of Internal Communications at Allianz – Slovenská poisťovňa.
Martin Onofrej adds: „Unfortunately, the results of AICO Survey 2014 – a survey on the condition of internal communications in Slovak and Czech companies – show that in our region the development of internal communication is only a peripheral interest of most companies. And it is a pity, because high quality internal communication has a fundamental influence on companies‘ lives, including engagement, brand development, education and training, knowledge sharing and, last but not least, on the economic performance of the company. That is why we need such great examples like the AllianzTV project – to spread awareness about the huge potential that internal communications can deliver for the companies – if it’s activated properly.
